Cesar GozurretaDown To The Core, Change the World.The reason any remarkable product is created is (arguably) to solve a core problem. That much is somewhat common knowledge.Jan 4, 2021Jan 4, 2021
Cesar GozurretaHARD SELLS ARE THE FUTURE!Economic prosperity has taught us a valuable truism. “Selling feelings rules (soft sell), selling features (hard sell) drools”Sep 11, 2020Sep 11, 2020
Cesar GozurretaWhat if Disney+ came out in the 90's?Lately, I’ve been fascinated by 90’s magazine design standards so I’ve been studying a load of them. When I’m learning a new thing, I…Sep 11, 2020Sep 11, 2020
Cesar GozurretaHow to go from symbol of the people to bureaucratic monolith?Brutalism is one of the most interesting, eye catching and evil-looking architectural styles. Characterized by plain concrete walls, lack…Sep 11, 2020Sep 11, 2020
Cesar GozurretaLearning from your users: Cow Paths and Unintentional hackingThe first product created the first hacker. “Hacking” isn’t just the act of breaking into NASA’s backdoor while wearing a trench coat. I…Sep 10, 2020Sep 10, 2020
Cesar GozurretaGetting off the ground: Managing entertainment as a productThis is the path I took during the creation of a podcast in one of the most unstable times in history and how we managed to merge…Sep 10, 2020Sep 10, 2020
Cesar GozurretaHow dangerous is your product?Over the millions of years our brains had to evolve, one of its most important (and relatively recent) functions has been predicting the…Sep 10, 2020Sep 10, 2020
Cesar GozurretaMaking bad Products on PurposeI’ve always been fascinated by the creative minds bringing us products that solve very specific problems. But how about the products…Aug 31, 2020Aug 31, 2020
