Cesar GozurretaDown To The Core, Change the World.The reason any remarkable product is created is (arguably) to solve a core problem. That much is somewhat common knowledge.3 min read·Jan 4, 2021----
Cesar GozurretaHARD SELLS ARE THE FUTURE!Economic prosperity has taught us a valuable truism. “Selling feelings rules (soft sell), selling features (hard sell) drools”1 min read·Sep 11, 2020----
Cesar GozurretaWhat if Disney+ came out in the 90's?Lately, I’ve been fascinated by 90’s magazine design standards so I’ve been studying a load of them. When I’m learning a new thing, I…1 min read·Sep 11, 2020----
Cesar GozurretaHow to go from symbol of the people to bureaucratic monolith?Brutalism is one of the most interesting, eye catching and evil-looking architectural styles. Characterized by plain concrete walls, lack…1 min read·Sep 11, 2020----
Cesar GozurretaLearning from your users: Cow Paths and Unintentional hackingThe first product created the first hacker. “Hacking” isn’t just the act of breaking into NASA’s backdoor while wearing a trench coat. I…4 min read·Sep 10, 2020----
Cesar GozurretaGetting off the ground: Managing entertainment as a productThis is the path I took during the creation of a podcast in one of the most unstable times in history and how we managed to merge…7 min read·Sep 10, 2020----
Cesar GozurretaHow dangerous is your product?Over the millions of years our brains had to evolve, one of its most important (and relatively recent) functions has been predicting the…6 min read·Sep 10, 2020----
Cesar GozurretaMaking bad Products on PurposeI’ve always been fascinated by the creative minds bringing us products that solve very specific problems. But how about the products…6 min read·Aug 31, 2020----
